Wal-Mart's Facebook page.
(Credit: Screenshot by Dara Kerr/CNET)
Some users may have noticed that on Black Friday, Walmart was ever-present in Facebook's mobile news feed. That's because the massive retailer was trying out an experiment -- it took out 50 million ads on the social network in an effort to drive users to its Web site for holiday deals.
This experiment was Facebook's biggest mobile advertising campaign ever and it's looking like they'll be more to come, according to the Wall Street Journal. The social network is apparently thinking about letting other companies partake in similar experiments.
Walmart's collaboration with Facebook was different than a typical mobile ad campaign on the social network. Instead of paying by ad clicks, Walmart pre-bought millions of ads that then overwhelmed any other retailers advertising on the cyber shopping weekend.
Overall, the retailer bought 2 billion ads on Facebook to post throughout the holiday season, which includes the 50 million ads that it bought during the Black Friday experiment. Walmart declined to say how much these ads cost.
According to the Wall Street Journal, it's unclear how much the ad campaign drove Walmart sales, but the retailer's marketing chief, Stephen Quinn, did tell the newspaper that he "never saw thi... [Read more]
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