(Credit: Pinterest) It's business, not personal." That's the message from Pinterest today. Taking another step to cash in on its growing popularity, the company began allowing users to transfer their existing accounts to business accounts.
Liz Gannes points out smartly, this represents a change in the company's terms of service. But this is hardly a shocker given the company's sharp growth. In September, Pinterest made it onto Comscore's monthly ranking of the 50 most visited Internet sites as it surpassed 25 million visitors for the month.
The company's moves are an invitation to big brands and retailers, a strategy that its with company founder Ben Silbermann's assiduous pursuit of ways to monetize the site's hit success. A recent Fast Company profile described the company as "the Internet's latest Great Revenue-Generating Hope, at a time of extreme skepticism about newfangled ad-based business models." (To that end, the company has hired several execs away from Facebook, including Don Faul, who formerly ran... [Read more]
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